Archive for the ‘Apple Mac Ads’ Category
The “I’m a Mac” campaign, created by Media Arts Lab\TBWA, just won the Grand Effie award at the 39th Annual Effie Awards gala in New York. The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work. Results from the I’m a Mac campaign included market share growth of 42%, record sales and cultural influence. You can check it out here. |
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