Apple is preparing the iPhone launch on 29 June for the US and the company has previously promised a European release in the fourth quarter of this year. In the US the device will be available only through mobile provider AT&T and stores owned by Apple Inc. Apple has previously said that it is looking for a single partner for the entire European market. While there are far more choices in Europe (Orange, Vodafone, T-Mobile, …), Apple seems to have angered potential partners. Several operators apparently already have written off the iPhone. This is because they found Apple ‘unbelievably arrogant’, making demands that ’simply cannot be justified no matter how hot the product is’. So Apple can be forced to choose a retail-only strategy when it launches its iPhone in Europe. But selling the iPhone SIM free is not very likely because there are parts of the iPhone functionality that need service side support from a wireless operator (such as the visual voice mail). You must be logged in to post a comment. |
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