Dive into OS X

Apple on Wednesday announced a profit of $818 million for its fiscal third quarter, which ended June 30, 2007. The company reported earnings of $5.41 billion for the quarter, with record-high Mac sales for the quarter.

Apple handily beat analyst predictions for the quarter. Analysts polled by Thomson First Call expected Apple to report $0.72 per share of $5.28 billion in revenue; instead, the company reported $0.92 per share.

iPhone sales

Apple only sold iPhones during the final 30 hours of the quarter, as they went on sale on June 29th. Despite AT&T’s recent news that it only activated 146,000 iPhones for the quarter, but Apple CFO Peter Oppenheimer revealed that the company sold 270,000 iPhones through its stores and AT&T stores during those 30 hours.

Apple CEO Steve Jobs also revealed that he anticipates Apple will sell its one-millionth iPhone by the end of its fourth quarter - the first full quarter of iPhone sales. Apple COO Tim Cook said that based on the demand the company has seen thus far, Apple is confident it will sell 10 million iPhones by the end of 2008. Oppenheimer noted during his preamble that it took Apple seven quarters to sell its first million iPods.

Apple will reveal who its international partners are for iPhone sales later this quarter, said Oppenheimer. Apple will expand iPhone sales first to Europe in the fourth calendar quarter, with Asia to follow in 2008.
Cook noted that Apple “saw absolutely no evidence” of iPod cannibalization during the quarter -no indication that users purchasing iPhones might otherwise buy an iPod.

iPod sales

Music products and services represented 40 percent of Apple’s total quarterly revenue, said Oppenheimer. The company shipped 9.8 million iPods for the quarter, up 33 percent year over year.

Mac sales

Oppenheimer said that Mac shipments in the U.S. grew 32 percent year over year — 2.5 times what IDC’s predicted industry growth rate for the quarter. Mac product sales represented 60 percent of Apple’s total quarterly revenue for the year — 1.76 million Macs were sold.

Sales of Mac notebooks - MacBook Pros and MacBooks, combined - accounted for 64 percent of all Macs sold, said Oppenheimer.

Store sales versus direct sales

Apple retail store sales saw 33 percent year over year growth for the quarter, said Oppenheimer. The company has remodeled 15 of its store and eight new stores -185 in total, worldwide. Apple expects to open 12 new stores for the current quarter -197 all told. Direct sales revenue represented 53 percent of Apple’s annual sales, versus 49 percent for the same quarter a year ago.